Paul Greenfield MFA, ARPS

Photography Changes Everything - Marvin Heiferman

Richard Avedon was an American fashion and portrait photographer. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century

Avedon's In the American West was a large-scale project intended to create a portrait of Americans of the West. The photographer traveled for five years meeting and photographing the people of the West - ranch workers, roustabouts, bar girls, drifters, and gamblers. He focused on men and women who worked at hard, uncelebrated jobs and lead unheralded lives. When the work was exhibited at the Amon Carter Museum, a reporter at the local paper wrote, this is not our West. The show was controversial and remains so. The book includes an essay by Avedon on his working methods and portrait philosophy, as well as a journal of the project by Laura Wilson

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